TY - BOOK AU - Baudrillard,Jean AU - Ritzer,George AU - Turner,Chris TI - The consumer society: myths and structures T2 - Theory, culture & society SN - 0761956913 U1 - 306.3 PY - 1998/// CY - London PB - Sage KW - Comportamiento del consumidor KW - Consumo (Economía) KW - Aspectos sociales KW - Cultura KW - Aspectos económicos N1 - Incluye bibliografía; The formal liturgy of the object: the miraculous status of consumption; the vicious circle of growth. The theory of consumption: the social logic of consumption; towards a theory of consumption; personalized or the smallest marginal difference (SMD). Mass media, sex and leisure: mass-media culture; the finest consumer object -- the body; the drama of leisure or the impossibility of wasting one´s time; the mystique of solicitude; anomie in the affluent society. Conclusion: On contemporary alienation or the end of the pact with the devil ER -