Graphic design thinking : beyond brainstorming / Beyond brainstorming Ellen Lupton, editor. - 184 páginas : ilustraciones ; 22 cm. - Design briefs--essentials texts on design . - Design briefs--essentials texts on design. .

Incluye bibliografía.

Introduction -- The design process -- How to define problems -- Brainstorming -- Mind mapping -- Interviewing -- Focus groups -- Visual research -- Brand matrix -- Brand books -- Site research -- Refining the creative brief -- How to get ideas -- Visual brain dumping -- Forced connections -- Action verbs -- Everything from everywhere -- Rhetorical figures -- Icon, index, symbol -- Sandboxing -- Co-design -- Visual diary -- Lost in translation -- Concept presentations -- How to create form -- Sprinting -- Alternative grids -- Kit of parts -- Brand languages -- Mock-ups -- Physical thinking -- Take the matter outside -- Unconventional tools -- Regurgitation -- Reconstruction -- How designers think -- How do you get in the mood? -- How do you create form? -- How do you edit?

1568989792 9781568987606 9781568989792


Artes gráficas--Técnica.
Pensamiento creativo.

741.6 / G766p 2011