TY  - BOOK
AU  - Morrison,Janet
TI  - The global business environment: meeting the challenges 
SN  - 0230210252
U1  - 337 
PY  - 2011///
CY  - Houndmills, Basingstoke, Hampshire ;
PB  - Palgrave Macmillan
KW  - Competencia internacional
KW  - Economía internacional
KW  - Empresas internacionales
KW  - Globalización
KW  - Aspectos económicos
KW  - Tratados
N1  - Incluye bibliografía; Pt. 1. Business in the global environment. Introduction to the business enterprise ; Globalisation and the business environment -- Pt. 2. Economies and markets. National economies in the global environment ; International trade and global competition ; Strategies in a globalized world -- Pt. 3. Societies in the international environment. Cultural and social environments ; Political environments ; The legal environments -- Pt. 4. Global issues and business. Financial markets ; Technology and innovation ; Ecology and climate change ; Ethics and corporate social responsibility ; Critical themes in perspective
ER  -