TY  - BOOK
AU  - Kozak,Metin
AU  - Baloglu,Seyhmus
TI  - Managing and marketing tourist destinations: strategies to gain a competitive edge 
T2  - Routledge advances in tourism
SN  - 0415991714
U1  - 338.4791 
PY  - 2011///
CY  - New York
PB  - Routledge
KW  - Turismo
KW  - Administración
KW  - Mercadeo
N1  - Incluye bibliografía; Why destination competitiveness? Case study: Medical tourism destinations -- Destination competitiveness : an overview. Case study: Travel and tourism competitiveness index -- Determinants of destination competitiveness. Case study: Destination characteristics for medical travel competitiveness -- Destination-based management strategies. Case study: Managing human capital in tourism -- Destination-based total quality management. Case study: 2005 Universiade Summer Games as an example for D-TQM -- Destination benchmarking. Case study: T-MONA as an example for applied destination benchmarking -- Destination-based marketing strategies. Case study: Las Vegas--a diversified destination -- Destination branding. Case study: Branding destinations with unique selling propositions -- From traditional marketing to ´IT´ marketing. Case study: New Zealand--new media model
ER  -