Kozak, Metin,  1968- , <br/><br/>
Managing and marketing tourist destinations :  strategies to gain a competitive edge / 
Metin Kozak and Seyhmus Baloglu. 
 - xx, 242 páginas :  ilustraciones ;  24 cm. 
 - Routledge advances in tourism ;  21 .
 - Routledge advances in tourism ;  21. .
<br/><br/>Incluye bibliografía. 
<br/><br/>Why destination competitiveness? Case study: Medical tourism destinations -- Destination competitiveness : an overview. Case study: Travel and tourism competitiveness index -- Determinants of destination competitiveness. Case study: Destination characteristics for medical travel competitiveness -- Destination-based management strategies. Case study: Managing human capital in tourism -- Destination-based total quality management. Case study: 2005 Universiade Summer Games as an example for D-TQM -- Destination benchmarking. Case study: T-MONA as an example for applied destination benchmarking -- Destination-based marketing strategies. Case study: Las Vegas--a diversified destination -- Destination branding. Case study: Branding destinations with unique selling propositions -- From traditional marketing to ´IT´ marketing. Case study: New Zealand--new media model. 
<br/><br/><label>ISBN: </label>0415991714 9780415991711 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Turismo--Administración.<br/>Turismo--Mercadeo.
<br/><br/><label>Dewey Class. No.: </label>338.4791  / K88m 2011