TY  - BOOK
AU  - Gilmore,James H.
AU  - Pine,B.Joseph
TI  - Authenticity: what consumers really want 
SN  - 1591391458
U1  - 658.8343 
PY  - 2007///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Administración de productos
KW  - Comportamiento del consumidor
KW  - Preferencias de los consumidores
N1  - Incluye bibliografía (p. [253]-281); Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what´s going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it´s all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities
UR  - http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016803158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
UR  - http://catdir.loc.gov/catdir/toc/ecip0716/2007017287.html
ER  -