Gilmore, James H.,  1959- , <br/><br/>
Authenticity :  what consumers really want / 
James H. Gilmore, B. Joseph Pine II. 
 - xiii, 299 páginas :  ilustraciones ;  25 cm. 
<br/><br/>Incluye bibliografía (p. [253]-281). 
<br/><br/>Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what´s going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it´s all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities. 
<br/><br/><label>ISBN: </label>1591391458 9781591391456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Administración de productos.<br/>Comportamiento del consumidor.<br/>Preferencias de los consumidores.
<br/><br/><label>Dewey Class. No.: </label>658.8343  / G488a 2007