TY  - BOOK
AU  - Greenberg,Miriam
TI  - Branding New York: how a city in crisis was sold to the world 
T2  - Cultural spaces series
SN  - 041595441X
U1  - 659.19 
PY  - 2008///
CY  - New York
PB  - Routledge
KW  - Publicidad
KW  - Nueva York (Estado)
KW  - Relaciones públicas
N1  - Incluye bibliografía (p. [307]-316); List of illustrations -- Acknowledgments -- Introduction: New York, capital of the 1970s -- Prologue: From the standpoint of the out-of-towner -- 1: Branding and the neoliberal city -- Part 1: From Image Crisis To Fiscal Crisis: 1964-1974 -- 2: It´s a small world after all: image crisis and the end of New York City Boosterism -- 3: Style and power: the common sense of New York Magazine -- 4: Selling the city in crisis: corporate exodus and the Big Apple campaign -- Part 2: Battle To Brand New York: 1975-1985 -- 5: Welcome to fear city -- 6: From Big Apple to the Summer of Sam -- 7: Purging New York through I love NY -- Conclusion: Legacy of the 1970s -- 8: New York City as a symbol of neoliberalism -- Epilogue: Re-branding the wounded city -- Appendix -- Notes -- Selected bibliography -- Index
UR  - http://catdir.loc.gov/catdir/toc/ecip0724/2007031856.html
ER  -