Kotler, Philip,  1931- , <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller. 
 - 14th ed. 
 - xxii, 657, 127 páginas :  ilustraciones ;  29 cm. 
<br/><br/>Incluye bibliografía. 
<br/><br/>Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets. 
<br/><br/><label>ISBN: </label>0132102927 9780132102926 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Análisis de mercadeo.<br/>Mercadeo.
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87m 2012