Lindquist, Jay D, <br/><br/>
Shopper, Buyer, and Consumer Behavior  Theory, Marketing Applications, and Public Policy. 

 - 4th ed. 
 - xviii, 751 páginas :  ilustraciones 
<br/><br/><label>ISBN: </label>1426630506 9781426630507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comportamiento del consumidor.<br/>Mercadeo.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / L747s 2009