TY  - BOOK
AU  - Martin,Chuck
TI  - The third screen: marketing to your customers in a world gone mobile 
SN  - 1857885643
U1  - 658.872 
PY  - 2011///
CY  - Boston
PB  - Nicholas Brealey Pub.
KW  - Mercadeo por internet
KW  - Publicidad por internet
KW  - Telemercadeo
N1  - Incluye bibliografía; Mobile is game changing -- The rise of the untethered consumer -- Smartphones rule -- Real time moves to all the time -- Customer engagement in a world gone mobile -- There´s an App for that: the new broadcasting -- On location, on location, on location: LBM -- The finding: search on steroids -- Social goes mobile -- The push-pull of mobile -- The new laws of (inbound) mobile marketing
ER  -