Martin, Chuck,  1949- , <br/><br/>
The third screen :  marketing to your customers in a world gone mobile / 
Chuck Martin. 
 - xxvi, 230 páginas ;  24 cm. 
<br/><br/>Incluye bibliografía. 
<br/><br/>Mobile is game changing -- The rise of the untethered consumer -- Smartphones rule -- Real time moves to all the time -- Customer engagement in a world gone mobile -- There´s an App for that: the new broadcasting -- On location, on location, on location: LBM -- The finding: search on steroids -- Social goes mobile -- The push-pull of mobile -- The new laws of (inbound) mobile marketing. 
<br/><br/><label>ISBN: </label>1857885643 9781857885644 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo por internet.<br/>Publicidad por internet.<br/>Telemercadeo.
<br/><br/><label>Dewey Class. No.: </label>658.872  / M379t 2011