TY  - BOOK
AU  - Sunderland,Patricia L
AU  - Denny,Rita Mary Taylor
TI  - Doing anthropology in consumer research
SN  - 1598740903
U1  - 658.834 
PY  - 2007///
CY  - Walnut Creek, CA
PB  - Left Coast Press
KW  - Antropología
KW  - Metodología
KW  - Consumidores
KW  - Investigaciones
N1  - Incluye bibliografía (p. 329-357); _; Part I. Introduction --; Anthropologists and anthropology in consumer research --; What does cultural analysis mean? --; Framing cultural questions: what is coffee in Benton Harbor or Bangkok? --; Part II; Engaging approaches --; The ordinary matters: making anthropology audible; Donald D. Stull --; Apposite anthropology and the elasticity of ethnography; John F. Sherry, Jr. --; The social life of metaphors: have we become our computers? --; Finding ourselves in images: a semiotic excursion --; Contextualizing emotion: when do boredom, paranoia, and ´being strong´ become emotions? --; Diagnosing conversational details --; Part III; Engaging entanglements --; Entagled; Russell Belk --; Reflexivity and visual media: entanglements as a productive field; Vilma Santiago-Irizarry and Frederic W. Gleach --; Anthropology and consumer segmentation: the terrain of race and ethnicity --; Ethnographic video in consumer research: fulfilling the promise? --; Photographs, ethics, and exoticization in/of practice --; Part IV; Engaging one another
UR  - http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018722780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
ER  -