Sunderland, Patricia L, <br/><br/>
Doing anthropology in consumer research / 
Patricia L. Sunderland and Rita M. Denny. 
 - 368 páginas :  ilustraciones ;  23 cm. 
<br/><br/>Incluye bibliografía (p. 329-357). 
<br/><br/>_  Anthropologists and anthropology in consumer research --  What does cultural analysis mean? --  Framing cultural questions: what is coffee in Benton Harbor or Bangkok? --  Engaging approaches --  The ordinary matters: making anthropology audible /  Apposite anthropology and the elasticity of ethnography /  The social life of metaphors: have we become our computers? --  Finding ourselves in images: a semiotic excursion --  Contextualizing emotion: when do boredom, paranoia, and ´being strong´ become emotions? --  Diagnosing conversational details --  Engaging entanglements --  Entagled /  Reflexivity and visual media: entanglements as a productive field /  Anthropology and consumer segmentation: the terrain of race and ethnicity --  Ethnographic video in consumer research: fulfilling the promise? --  Photographs, ethics, and exoticization in/of practice --  Engaging one another.  Donald D. Stull --  John F. Sherry, Jr. --  Russell Belk --  Vilma Santiago-Irizarry and Frederic W. Gleach --  Part I. Introduction --  Part II.  Part III.  Part IV. 
<br/><br/><label>ISBN: </label>1598740903 9781598740905 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Antropología--Metodología.<br/>Consumidores--Investigaciones.
<br/><br/><label>Dewey Class. No.: </label>658.834  / S958d 2007