TY  - BOOK
AU  - McAllister,Matthew P.
AU  - Turow,Joseph
TI  - The advertising and consumer culture reader
SN  - 0415963303
U1  - 659.1 
PY  - 2009///
CY  - New York
PB  - Routledge
KW  - Publicidad
KW  - Aspectos sociales
N1  - Incluye bibliografía; _; General introduction; Thinking critically about advertising and consumer culture; Joseph Turow; and; Matthew P. McAllister --; Pt. 1; The rise of commercial and consumer culture; Advertising : the magic system; Raymond Williams; The alien past : consumer culture in historical perspective; Susan Strasser; ´Educate the public!´; Stuart Ewen --; Pt. 2; The political economy of advertising; Televised consumption : women, advertisers and the early daytime television industry; Inger L. Stole; Dr. Brandreth has gone to Harvard; Ben H. Bagdikian; Economic censorship and free speech : the circle of communication between advertisers, media, and consumers; Jef I. Richards and John H. Murphy, II; The commodity flow of U.S. children´s television; Matthew P. McAllister and J. Matt Giglio --; Pt. 3; Creating advertising; Encoding advertisements : the creative perspective; Aidan Kelly, Katrina Lawlor, and Stephanie O´Donahoe; _; Every nook and cranny : the dangerous spread of commercialized culture; Gary Ruskin and Juliet Schor; Advertising at the edge of the apocolypse; Sut Jhally; _; Flabless is fabulous : how Latina and Anglo women read and incorporate the excessively thin body ideal into everyday experience; J. Robyn Goodman --; Pt. 6; Ads and politics; Selling democracy : consumer culture and citizenship in the wake of September 11; Greg Dickinson; Political advertising in US presidential campaigns : messages, targeting, and effects; Bruce W. Hardy; Campaign USA : with the internet comes a new political ´clickocracy´; Jose Antonio Vargas --; Pt. 7; Advertising and the active citizen; A new consumerism, 1960-1980; Gary Cross; Pranking rhetoric : ´culture jamming´ as media activism; Christine Harold; Local foreign policy : students and communities join the fray; Naomi Klein --; Pt. 8; Ads and the future; The work of being watched : interactive media and the exploitation of self-disclosure; Mark Andrejevic; Advertisers and audience autonomy at the end of television; Joseph Turow; _; Nightmare on Madison Avenue : media fragmentation, recession, fed-up clients, TiVo : it´s all trouble, and the ad business is caught up in the wake; Devin Leonard; The outline of Philip Morris : advertising tobacco to gay men; Elizabeth A. Smith and Ruth E. Malone --; Pt. 4; Ads and globalization; Gender and advertisements : the rhetoric of globalisation; Maitrayee Chaudhuri; The construction of beauty : a cross-cultural analysis of women´s magazine advertising; Katherine Frith, Ping Shaw, and Hong Cheng; ´Just do it,´ but not on my planet; Robert Goldman and Stephen Papson --; Pt. 5; Ads and cultural meaning; Reflections and reviews : an English teacher looks at branding; James B. Twitchell; Advertising as capitalist realism; Michael Schudson; The spectacular consumption of ´true´ African American culture : ´whassup´ with the Budweiser guys?; Eric King Watts and Mark P. Orbe
UR  - http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017342098&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
ER  -