The business of fashion : designing, manufacuturing, and marketing /
Leslie Davis Burns, Nancy O. Bryant.
- 3rd ed.
- xxiii, 631 páginas , [8] páginas de láminas : ilustraciones (algunas a color) ; 25 cm.
Incluye bibliografía.
From spinning machine to fast fashion -- Business and legal framework of textile, apparel, and home fashions companies -- Structure of the U.S. textile industry -- Ready-to-wear : company organization -- Creating a line : research -- Creating a line : design -- Design development and style selection -- Marketing a line of apparel or home fashions -- Preproduction processes -- Sourcing decisions and production centers -- Production processes and quality assurance -- Distribution and retailing -- Accessories -- Home fashions.
1563675706 9781563675706
Industria del vestido.--Estados Unidos. Moda.--Mercadeo--Estados Unidos.