Burns, Leslie Davis,

The business of fashion : designing, manufacuturing, and marketing / Leslie Davis Burns, Nancy O. Bryant. - 3rd ed. - xxiii, 631 páginas , [8] páginas de láminas : ilustraciones (algunas a color) ; 25 cm.

Incluye bibliografía.

From spinning machine to fast fashion -- Business and legal framework of textile, apparel, and home fashions companies -- Structure of the U.S. textile industry -- Ready-to-wear : company organization -- Creating a line : research -- Creating a line : design -- Design development and style selection -- Marketing a line of apparel or home fashions -- Preproduction processes -- Sourcing decisions and production centers -- Production processes and quality assurance -- Distribution and retailing -- Accessories -- Home fashions.

1563675706 9781563675706


Industria del vestido.--Estados Unidos.
Moda.--Mercadeo--Estados Unidos.

338.4 / B967b 2008