Brennan, Bernie, <br/><br/>
Branded! :  how retailers engage consumers with social media and mobility / 
Bernie Brennan, Lori Schafer. 
 - xx, 264 páginas :  ilustraciones ;  24 cm. 
 - Wiley and SAS business series .
<br/><br/>Intro: Bring your store to your customers -- Social media -- Mobility -- Starbucks: It´s the experience! -- Zappos: ´Your culture is your brand´ -- Wet Seal: iRunway steals the teen fashion scene -- Macy´s: Shooting for the stars! -- 1-800-Flowers.com: ´Build a relationship first - do business second´ -- JCPenny: Digital tranformation -- Pizza Hut: Creating the perfect pizza- digitally -- Best Buy: The connected world -- Analyzing value: Social media -- Conclusion: Take the lead. 
<br/><br/><label>ISBN: </label>0470768673 9780470768679 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Clases sociales.--Aspectos económicos.<br/>Mercadeo por internet.
<br/><br/><label>Dewey Class. No.: </label>658.872  / B838b 2010