TY  - BOOK
AU  - Fisher,Marshall L
AU  - Raman,Ananth
TI  - The new science of retailing: how analytics are transforming the supply chain and improving performance 
SN  - 1422110575
U1  - 658.87 
PY  - 2010///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Comercio minorista
KW  - Administración
KW  - Logística de los negocios
N1  - Incluye bibliografía; Introduction -- Retail valuation : how investors value product availability and inventory management -- Assortment planning : mining sales data to discover ´home run´ products you are missing -- Product life cycle planning : how to reinvent forecasting, inventory optimization, and markdown pricing -- Flexible supply chains : how to design for greater agility end to end -- Goal alignment : reducing perverse incentive misalignment -- Store-level execution : increasing sales through better availability of products and store associates -- Technological risk : how retailers should assess and manage emerging technologies -- Companywide implementation : managerial issues affecting implementation -- Conclusion : the way forward
ER  -