Harfoush, Rahaf, <br/><br/>
Yes we did :  an inside look at how social media built the Obama brand / 
Rahaf Harfoush. 
 - xiv, 199 páginas :  ilustraciones 
<br/><br/> My.barackobama.com. 
<br/><br/>Part one. The underdog: the rise of a movement. Introducing the junior senator -- Up against the Clintons -- The road to Denver -- Understanding the past -- Personal experience: Welcome to Obama land -- Part two. The candidate: creating a compelling vision. Personalp experience: The race is on -- The birth of a global brand -- My.barackobama.com -- Neighbor to neighbor -- Email -- Text messaging & mobile -- The blog -- Social networks -- Video -- Analytics and online ads -- Part three. The president: a new beginning -- Personal experience: Election day -- The new face of government. 
<br/><br/><label>ISBN: </label>0321631536 9780321631534 
<br/><br/><label>Subjects--Personal Names: </label><br/>Obama, Barack.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Candidatos presidenciales--Estados Unidos.<br/>Presidentes.--Elección--Estados Unidos--2008.
<br/><br/><label>Dewey Class. No.: </label>342.7302  / H278y 2009