TY  - BOOK
AU  - Anholt,Simon
AU  - Hildreth,Jeremy
TI  - Brand America: the mother of all brands 
T2  - Great brand stories
SN  - 1904879020
U1  - 658.827 
PY  - 2004///
CY  - London
PB  - Cyan
KW  - Marcas de fábrica
KW  - Estados Unidos
N1  - Incluye bibliografía; Let freedom and cash registers ring : America as a brand -- Brand of the free : launching brand America -- Persuade or perish : brandishing brand America -- To know us is to love us : the guerilla marketing of brand America -- Arches abroad : privatizing brand America -- Losing the knack : brand America in decline -- Just do it : rejuvenating brand America
ER  -