Brand America : the mother of all brands /
Simon Anholt and Jeremy Hildreth.
- 192 páginas : ilustraciones, láminas
- Great brand stories .
- Great brand stories. .
Incluye bibliografía.
Let freedom and cash registers ring : America as a brand -- Brand of the free : launching brand America -- Persuade or perish : brandishing brand America -- To know us is to love us : the guerilla marketing of brand America -- Arches abroad : privatizing brand America -- Losing the knack : brand America in decline -- Just do it : rejuvenating brand America
1904879020 9781904879022
Marcas de fábrica--Estados Unidos. Marcas de fábrica.