Anholt, Simon,

Brand America : the mother of all brands / Simon Anholt and Jeremy Hildreth. - 192 páginas : ilustraciones, láminas - Great brand stories . - Great brand stories. .

Incluye bibliografía.

Let freedom and cash registers ring : America as a brand -- Brand of the free : launching brand America -- Persuade or perish : brandishing brand America -- To know us is to love us : the guerilla marketing of brand America -- Arches abroad : privatizing brand America -- Losing the knack : brand America in decline -- Just do it : rejuvenating brand America

1904879020 9781904879022


Marcas de fábrica--Estados Unidos.
Marcas de fábrica.

658.827 / A596b 2004