Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson ... [et al.]. - 18th ed. - 1 volumen (paginación varia) ISBN: 0071317007 0078112729 9780071317009 9780078112720 Subjects--Topical Terms: Planificación estratégica. Dewey Class. No.: 658.4012 / C885 2011