TY  - ADVS
AU  - Neumeier,Marty
TI  - Marty Neumeier´s innovation workshop
SN  - 0321636937
U1  - 658.827 
PY  - 2009///, c2010
CY  - [United States]
PB  - New Riders
KW  - Aptitud creadora en los negocios
KW  - Marcas de fábrica
KW  - Mercadeo
N1  - Title from disc label
N2  - The DVD is broken up into three sections. Part 1 is ´Brand Strategy,´ where you will learn what it takes to create a charismatic brand. Part 2 is ´Design Thinking,´ where if you want to innovate, you have got to design. In Part 3, ´Non-Stop Innovation,´ you will learn how a culture of innovation can deliver sustainable profits
ER  -