Managing innovation : integrating technological, market and organizational change /
Joe Tidd and John Bessant.
- 4th ed.
- xv, 622 páginas : ilustraciones
Incluye bibliografía.
Innovation : what it is and why it matters -- Innovation as a core business process -- Building the innovative organization -- Developing an innovation strategy -- Sources of innovation -- Innovation networks -- Decision making under uncertainty -- Building the innovation case -- Creating new products and services -- Exploiting new ventures -- Capturing the benefits of innovation -- Capturing learning from innovation.