TY  - BOOK
AU  - Haugen,David M.
TI  - How does advertising impact teen behavior?
T2  - At issue. Teen issues
SN  - 0737739223
U1  - 659.10835 
PY  - 2008///
CY  - Detroit, MI
PB  - Greenhaven Press
KW  - Medios de comunicación de masas y juventud
KW  - Publicidad
N1  - Incluye bibliografía; Introduction -- 1: Teens encounter advertising from a variety of sources / American Academy of Pediatrics -- 2: Advertisers view teens as marketing opportunities / Mary Story and Simone French -- 3: Brands, not marketers, define teens / Deanna Zammit -- 4: Advertisers seek early brand loyalty from youths / Julie Bosman -- 5: Advertising alone cannot be blamed for childhood obesity / Chris Moerdyk -- 6: Humorous advertisements get teens to stop smoking / Lianne George -- 7: Innovative advertisements can prevent teen smoking / Theresa Howard -- 8: Junk food advertising is contributing to childhood obesity / Elizabeth Olson -- 9: Television advertising may play a role in childhood obesity / Sonia Livingstone -- 10: Teens and parents should be wary of military marketing / Josh Golin -- Organizations to contact -- Bibliography -- Index
UR  - http://catdir.loc.gov/catdir/toc/ecip085/2007048660.html
ER  -