How does advertising impact teen behavior? / 
David M. Haugen, book editor. 
 - 88 páginas 
 - At issue. Teen issues .
 - At issue.  Teen issues. .
<br/><br/>Incluye bibliografía. 
<br/><br/>Introduction -- 1: Teens encounter advertising from a variety of sources / American Academy of Pediatrics -- 2: Advertisers view teens as marketing opportunities / Mary Story and Simone French -- 3: Brands, not marketers, define teens / Deanna Zammit -- 4: Advertisers seek early brand loyalty from youths / Julie Bosman -- 5: Advertising alone cannot be blamed for childhood obesity / Chris Moerdyk -- 6: Humorous advertisements get teens to stop smoking / Lianne George -- 7: Innovative advertisements can prevent teen smoking / Theresa Howard -- 8: Junk food advertising is contributing to childhood obesity / Elizabeth Olson -- 9: Television advertising may play a role in childhood obesity / Sonia Livingstone -- 10: Teens and parents should be wary of military marketing / Josh Golin -- Organizations to contact -- Bibliography -- Index. 
<br/><br/><label>ISBN: </label>0737739223 9780737739220 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medios de comunicación de masas y juventud.<br/>Publicidad.
<br/><br/><label>Dewey Class. No.: </label>659.10835  / H847 2008