TY  - BOOK
AU  - Schaefer,Mark W
TI  - The Tao of twitter: changing your life and business 140 characters at a time 
SN  - 061543732X
U1  - 658.872 
PY  - 2011///
CY  - [Charleston, SC]
PB  - Create Space
KW  - Twitter (Recurso electrónico)
KW  - Comunicación en administración
KW  - Redes sociales
N1  - Incluye bibliografía; Introduction -- Discovering the Tao of twitter -- Tao of twitter action -- Tao explained -- Business benefits of twitter -- Tao 1: Attracting targeted follwers -- Tao 2: Providing meaningful content -- Tao 3: Offering authentic helpfulness -- Immersion -- Twitter lists the key to sanity -- 16 ideas to toast your competition -- Twitter time-savers -- Secrets of influence on twitter -- Advanced twitter concepts -- Is twitter for everybondy? -- Putting it all together -- Acknowledgements -- About the author
ER  -