TY  - BOOK
AU  - Cagan,Jonathan
AU  - Vogel,Craig M.
TI  - Creating breakthrough products: innovation from product planning to program approval 
T2  - Financial Times Prentice Hall books
SN  - 0139696946
U1  - 658.575 
PY  - 2008///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall PTR
KW  - Administración de la producción
KW  - Productos nuevos
N1  - Incluye bibliografía; _; The Argument --; What Drives New Product Development --; Moving to the Upper Right --; The Upper Right: The Value Quadrant --; The Core of a Successful Brand Strategy: Breakthrough Products and Services --; The Process --; A Comprehensive Approach to User-Centered, Integrated New Product Development --; Integrating Disciplines and Managing Diverse Teams --; Understanding the User´s Needs, Wants, and Desires --; Further Evidence --; Case Studies: The Power of the Upper Right --; Automotive Design: Product Differentiation through User-Centered iNPD --; Future Trends --; Have Faith in the Leap
ER  -