Cagan, Jonathan,  1961- , <br/><br/>
Creating breakthrough products :  innovation from product planning to program approval / 
Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum. 
 - xxx, 302 páginas :  ilustraciones 
 - Financial Times Prentice Hall books .
 - Financial Times Prentice Hall books .
<br/><br/>Incluye bibliografía. 
<br/><br/>_  The Argument --  What Drives New Product Development --  Moving to the Upper Right --  The Upper Right: The Value Quadrant --  The Core of a Successful Brand Strategy: Breakthrough Products and Services --  The Process --  A Comprehensive Approach to User-Centered, Integrated New Product Development --  Integrating Disciplines and Managing Diverse Teams --  Understanding the User´s Needs, Wants, and Desires --  Further Evidence --  Case Studies: The Power of the Upper Right --  Automotive Design: Product Differentiation through User-Centered iNPD --  Future Trends --  Have Faith in the Leap. 
<br/><br/><label>ISBN: </label>0139696946 9780139696947 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Administración de la producción.<br/>Productos nuevos.
<br/><br/><label>Dewey Class. No.: </label>658.575  / C131c 2008