Pride, William M, <br/><br/>
Marketing :  concepts strategies / 
by William M. Pride and O. C. Ferrell. 
 - 6th ed. 
 - 818 páginas 
<br/><br/> Incluye apéndices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo.
<br/><br/><label>Dewey Class. No.: </label>658.8  / P947mb 1989