TY  - BOOK
AU  - Sterne,Jim
TI  - Social media metrics: how to measure and optimize your marketing investment 
T2  - The new rules of social media series
SN  - 0470583789
U1  - 658.872 
PY  - 2010///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Clases sociales
KW  - Aspectos económicos
KW  - Mercadeo por internet
N1  - Incluye bibliografía; Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future
ER  -