TY  - BOOK
AU  - Kabani,Shama Hyder
TI  - The zen of social media marketing: an easier way to build credibility, generate buzz, and increase revenue 
SN  - 1935251732
U1  - 658.872 
PY  - 2010///
CY  - Dallas, Tex., [Jackson, TN]
PB  - Benbella Books, Distributed by Perseus Distribution
KW  - Mercadeo por internet
N1  - Online marketing basics -- Websites, blogs, and SEO -- Social media marketing : what you need to know before you start -- Facebook -- Twitter -- LinkedIn -- Video : the next frontier -- Creating a social media policy for your organization -- A final word on social media : tools for attracting even more business -- Burning questions and answers : taking questions and dishing out answers and advice -- Social media marketing case studies : regular folks, great stories
N2  - ´In ´The Zen of Social Media Marketing´, Shama Hyder Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teachesyou the ´Zen´ of social media marketing: how to use the most popular social media tools to find marketing nirvana´ --Cover, p. 4
ER  -