The codes of gender  identity + performance in pop culture /  [DVD] : 
Title from container :    Codes of gender :  identity & performance in popular culture 
produced by the Media Education Foundation ; written & directed by Sut Jhally. 
 - 1 DVD (73 min.) :  sonido, a color ;  4 3/4 in. 
<br/><br/> ´This program contains violence, nudity, and sexual themes´--Container.  DVD includes both full length (74 min.) and abridged (46 min.) versions. 
<br/><br/>Sex & gender -- The feminine touch -- The ritualization of subordination -- Licensed withdrawal -- Infantalization -- Codes of masculinity -- Trapped in the code -- History, power & gender display. 
<br/><br/>Editors, Sut Jhally, Andrew Killoy, Aaron Vega ; camera, David Rabinovitz; original music, Kevin MacLeod.  Editors, Sut Jhally, Andrew Killoy, Aaron Vega ; camera, David Rabinovitz; original music, Kevin MacLeod. 
<br/><br/>Featuring Sut Jhally. 
<br/><br/> ´Communication scholar Sut Jhally applies the late sociologist Erving Goffman´s groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman´s central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations´--Container. 
<br/><br/><br/>En Ingles, con subtítulos en Inglés. 
<br/><br/><label>ISBN: </label>1932869395 9781932869392 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Identidad de genero en los medios de comunicación de masas.<br/>Roles sexuales en los medios de comunicación de masas.<br/>Roles sexuales en publicidad.
<br/><br/><label>Dewey Class. No.: </label>659.1045  / C669 2009