TY  - ADVS
AU  - Douglas,Susan Jeanne
AU  - Ericsson,Susan
AU  - McChesney,Robert Waterman
AU  - Meehan,Eileen R.
AU  - Miller,Mark Crispin
AU  - Pikser,Jeremy
AU  - Soar,Matt
AU  - Wasko,Janet
TI  - Behind the screens: Hollywood goes hypercommercial 
SN  - 1893521400
U1  - 791.4561 
PY  - 2002///
CY  - Northampton, MA
PB  - Media Education Foundation
KW  - Cine documental
KW  - Estados Unidos
KW  - Cine
KW  - Historia y crítica
KW  - Publicidad
N1  - Special features include chapter selection, previews, and subtitle selection; Videodisc release of a motion picture in 2000; Product placement : advertising goes to the movies -- Making movies for marketers : cross promotions, merchandising & tie-ins -- Hijacking the movies : Hollywood in an age of conglomerates -- Limiting stories : making movies in a hypercommercial age; Editor, Susan Ericsson ; música, Thom Monahan; Interviewees, Robert W. McChesney, Janet Wasko, Mark Crispin Miller, Susan Douglas, Eileen Meehan, Jeremy Pikser
N2  - Discusses the idea that mainstream, big-budget movies have become largely a vehicle for advertising and marketing
UR  - http://www.mediaed.org/assets/products/102/studyguide_102.pdf
ER  -