Behind the screens  Hollywood goes hypercommercial /  [DVD] : 
producer, Matt Soar ; directors, Matt Soar, Susan Ericsson. 
 - 1 DVD (37 min.) :  sonido, a color ;  4 3/4 in. 
<br/><br/> Special features include chapter selection, previews, and subtitle selection.  Videodisc release of a motion picture in 2000. 
<br/><br/>Product placement : advertising goes to the movies -- Making movies for marketers : cross promotions, merchandising & tie-ins -- Hijacking the movies : Hollywood in an age of conglomerates -- Limiting stories : making movies in a hypercommercial age. 
<br/><br/>Editor, Susan Ericsson ; música, Thom Monahan.  Editor, Susan Ericsson ; música, Thom Monahan. 
<br/><br/>Interviewees, Robert W. McChesney, Janet Wasko, Mark Crispin Miller, Susan Douglas, Eileen Meehan, Jeremy Pikser. 
<br/><br/> Discusses the idea that mainstream, big-budget movies have become largely a vehicle for advertising and marketing. 
<br/><br/><br/>DVD, Dolby digital, stereo. 
<br/><br/><br/>En Inglés, con subtítulos en Inglés y Español. 
<br/><br/><label>ISBN: </label>1893521400 9781893521407 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cine documental--Estados Unidos.<br/>Cine--Historia y crítica.--Estados Unidos<br/>Publicidad--Estados Unidos.
<br/><br/><label>Dewey Class. No.: </label>791.4561  / B419a 2002