TY  - BOOK
AU  - Evrard,Brigitte
AU  - Jacques,Jean
AU  - Wiedemann,Julius
TI  - The package design book
SN  - 3836519968
U1  - 741.6 
PY  - 2010///-
CY  - Köln, London
PB  - Taschen
KW  - Embalaje
KW  - Diseño
KW  - Publicidad comercial artística
N1  - ´Every year Pentawards are presented to more than 200 packaging designs from around the world. Designers compete in five main categories--beverages, food, body, luxury, and other markets--and no fewer than 44 sub-categories´--Dust jacket; ´From the winners ot the Pentawards Package Design Prize, 2008 to 2010´--Dust jacket; A la cabeza del título : Jean Jacques & Brigitte Evrard Pentawards
N2  - Featuring over 250 projects in more than 40 categories from around the world, this text offers a broad perspective on the current evolution of package design and how it influences consumer behaviour
ER  -