Pricken, Mario, <br/><br/>
Creative strategies :  idea management for marketing, advertising, media and design / 
Mario Pricken. 
 - 311 páginas :  ilustraciones 
<br/><br/>Incluye bibliografía. 
<br/><br/>Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces. 
<br/><br/><label>ISBN: </label>0500515409 9780500515402 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Campañas publicitarias.<br/>Creatividad en publicidad.
<br/><br/><label>Dewey Class. No.: </label>658.1  / P947c 2010