TY  - BOOK
AU  - Scott,David Meerman
TI  - The new rules of marketing and PR: how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly 
SN  - 0470547812
U1  - 658.872 
PY  - 2010///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Mercadeo por internet
KW  - Relaciones públicas
N1  - Rev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007; Incluye bibliografía; How the web has changed the rules of marketing and PR. The old rules of marking and PR are ineffective in an online world -- The new rules of Marketing and PR -- Reaching your buyers directly -- Web-based communications to reach buyers directly. Social media and your targeted audience -- Blogs: tapping millions of evangelists to tell your story -- Audio and Video drive action -- The new rules of news releases -- going viral: the web helps audiences catch the fever -- The content-rich website -- Action plan for harnessing the power of the new rules -- You are what you publish: building your marketing and PR plan -- Online thought leadership to brand your organization as a trusted resource -- How to write for your buyers -- How web content influences the buying process -- Social networking sites and marketing -- Blogging to reach your buyers -- Video and podcasting made, well, as easy as possible -- How to use news releases to reach buyers directly -- The online media room: your front door for much more than the media -- The new rules for reaching the media -- Search engine marketing -- Make it happen
UR  - http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018928046&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
ER  -