Scott, David Meerman, <br/><br/>
The new rules of marketing and PR :  how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / 
David Meerman Scott. 
 - 2nd ed. 
 - xxx, 289 páginas 
<br/><br/> Rev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007. 
<br/><br/>Incluye bibliografía. 
<br/><br/>How the web has changed the rules of marketing and PR. The old rules of marking and PR are ineffective in an online world -- The new rules of Marketing and PR -- Reaching your buyers directly -- Web-based communications to reach buyers directly. Social media and your targeted audience -- Blogs: tapping millions of evangelists to tell your story -- Audio and Video drive action -- The new rules of news releases -- going viral: the web helps audiences catch the fever -- The content-rich website -- Action plan for harnessing the power of the new rules -- You are what you publish: building your marketing and PR plan -- Online thought leadership to brand your organization as a trusted resource -- How to write for your buyers -- How web content influences the buying process -- Social networking sites and marketing -- Blogging to reach your buyers -- Video and podcasting made, well, as easy as possible -- How to use news releases to reach buyers directly -- The online media room: your front door for much more than the media -- The new rules for reaching the media -- Search engine marketing -- Make it happen. 
<br/><br/><label>ISBN: </label>0470547812 9780470547816 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo por internet.<br/>Relaciones públicas.
<br/><br/><label>Dewey Class. No.: </label>658.872  / S425na 2010