Veloso, Maria, <br/><br/>
Web copy that sells :  the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / 
Maria Veloso. 
 - 2nd ed. 
 - xxii, 314 páginas :  ilustraciones 
<br/><br/>Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the Internet´s killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects´ minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it´s what you do after people visit your website that counts -- The special rules for web copywriting to the business-business (B2B) market -- Web copywriting in the age of Web 2.0 -- Last but not least : tying it all together. 
<br/><br/><label>ISBN: </label>0814413048 9780814413043 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comercio electrónico.<br/>Mercadeo por internet.<br/>Páginas Web--Diseño.<br/>Publicidad en internet.
<br/><br/><label>Dewey Class. No.: </label>658.872  / V443w 2009