TY - BOOK AU - Gallo,Carmine TI - The presentation secrets of Steve Jobs: how to be insanely great in front of any audience SN - 0071636080 U1 - 658.452 PY - 2010/// CY - New York, NY PB - McGraw-Hill KW - Jobs, Steve, KW - Comunicación en administración KW - Negocios KW - Presentación N1 - Incluye bibliografía; Plan in analog -- Answer the one question that matters most -- Develop a Messianic sense of purpose -- Create Twitter-like headlines -- Draw a road map -- Introduce the antagonist -- Reveal the conquering hero -- Obey the ten-minute rule -- Channel their inner Zen -- Dress up your numbers - Use ´amazingly zippy´ words -- Share the stage -- Stage your presentation with props -- Reveal a ´holy shit´ moment -- Schiller learns from the best -- Master stage presence -- Make it look effortless -- Wear the appropriate costume -- Toss the script -- Have fun ER -