TY  - BOOK
AU  - Ledolter,Johannes
AU  - Swersey,Arthur J.
TI  - Testing 1-2-3: experimental design with applications in marketing and service operations 
SN  - 0804756120
U1  - 658.83 
PY  - 2007///
CY  - Stanford, Calif.
PB  - Stanford Business Books
KW  - Diseño experimental
KW  - Industrias de servicios
KW  - Investigaciones
KW  - Mercadeo
N1  - Incluye bibliografía; A review of basic statistical concepts -- Testing differences among several means : completely randomized and randomized complete block experiments -- Two-level factorial experiments -- Two-level fractional factorial designs -- Plackett-Burman designs -- Experiments with factors at three or more levels -- Nonorthogonal designs and computer software for design construction and data analysis
UR  - http://catdir.loc.gov/catdir/toc/ecip0620/2006029738.html
ER  -