TY - BOOK AU - Wiedemann,Julius TI - Brand identity now! SN - 3836515849 U1 - 658.827 PY - 2009/// CY - Köln, Los Angeles PB - Taschen KW - Marcas de fábrica KW - Mercadeo N1 - ´Winning brands from around the world = Erfolgreiche Marken aus der ganzen Welt = Marques à succès dans le monde´--Cover; Introduction / Peter Knapp -- Case studies. Boost mobile / Ric Peralta -- Cocoon Club / 3deluxe -- Eco Branding / Frederico Gelli -- Museum of arts and design / Michael Bierut -- Explora / Nevenka Marcic -- Illustrative / Roman Bittner -- Preem / Landor -- Obama ´08 election campaign / Sol Sender -- Release / Sasha Vidakovic -- Sheffield / Lars Hemming Jorgensen -- The Co-operative / Harry Pearce -- Vaja / Ricardo Drab -- Design is branding / Gui Borchert -- Migrantas / Prof. Enrique Longinotti ER -