The power of unreasonable people : how social entrepreneurs create markets that change the world /
John Elkington, Pamela Hartigan.
- xviii, 242 páginas
- Leadership for the common good .
Incluye bibliografía.
Organizing for success : the business models -- Tapping financial resources -- Identifying market opportunities in ten great divides -- Raising expectations for bonsai consumers -- Democratizing technology -- Changing the system -- Scaling solutions -- Conclusion : choosing our future.