Heath, Chip, <br/><br/>
Made to stick :  why some ideas survive and others die / 
Chip Heath & Dan Heath. 
 - 322 páginas 
<br/><br/>Incluye bibliografía. 
<br/><br/>Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks -- Sticky advice. 
<br/><br/><label>ISBN: </label>9781400064281 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Psicología social.
<br/><br/><label>Dewey Class. No.: </label>302.13  / H437m 2008