Jain, Subhash C, <br/><br/>
Marketing planning and strategy / 
Subhash C. Jain. 
 - 2nd ed. 
 - 962 páginas :  ilustraciones 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo.
<br/><br/><label>Dewey Class. No.: </label>658.802  / J25m 1985