TY  - BOOK
AU  - Ahluwalia,Rohini
AU  - Houston,Michael J.
AU  - Loken,Barbara
TI  - Brands and brand management: contemporary research perspectives 
T2  - Marketing and consumer psychology series
SN  - 1841697591
U1  - 658.827 
PY  - 2010///
CY  - New York
PB  - Routledge
KW  - Marcas de fábrica
KW  - Mercadeo
N1  - Incluye bibliografía
ER  -