TY  - BOOK
AU  - Wang,Jing
TI  - Brand new China: advertising, media, and commercial culture 
SN  - 0674026802
U1  - 659.10951 
PY  - 2008///
CY  - Cambridge, Mass.
PB  - Harvard University Press
KW  - Mercadeo
KW  - China
KW  - Publicidad
N1  - Incluye bibliografía; Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media
UR  - http://www.loc.gov/catdir/toc/ecip0722/2007027501.html
ER  -