Wang, Jing,  1950- , <br/><br/>
Brand new China :  advertising, media, and commercial culture / 
Jing Wang. 
 - xiii, 411 páginas :  ilustraciones 
<br/><br/>Incluye bibliografía. 
<br/><br/>Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. 
<br/><br/><label>ISBN: </label>0674026802 9780674026803 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo.--China.<br/>Publicidad.--China.
<br/><br/><label>Dewey Class. No.: </label>659.10951  / W246b 2008