TY  - BOOK
AU  - Hakansson,Hakan
AU  - Harrison,Debbie
AU  - Waluszewski,Alexandra
TI  - Rethinking marketing: developing a new understanding of markets 
SN  - 0470021470
U1  - 658.8 
PY  - 2004///
CY  - Hoboken
PB  - J. Wiley
KW  - Mercadeo
KW  - Congresos, conferencias, etc
N1  - ´This book is the result of the seminar that was held in May 2003 in Oslo.´; Incluye bibliografía
UR  - http://www.loc.gov/catdir/toc/ecip0416/2004007923.html
ER  -